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These are offline marketing strategies: 1) Direct mail The first thing you need to know about doing direct mail is that you need a good list. Without a good list, your entire campaign won't be a success. You can begin your search for a good list in something called the SRDS. The SRDS stands for the Standard Rate and Data Services, and includes a long list of mailing lists that you can purchase. Luckily, you don't have to pay for this resource. It can be found down at your local library. Look through the lists and find some that could be good candidates.
The next attribute of your direct mail campaign that you have to be aware of is your offer. You need a good offer if you want to have success with direct mail. Analyze your offer and see if it makes sense or is good enough to mail out. You never want to partake in a low rate offer when it comes to direct mail. It's a waste of time and money. Here's one of another offline marketing activities that you should consider.
2) Magazine advertising For some businesses this makes sense but for the majority of businesses out there you will have to get a little crafty to have success with this technique. If you're a business owner who feels that you can't use magazine advertising to your advantage, then maybe you should consider selling information products as a way to supplement your income.
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