Article submission is really effective especially Ezine. You can see good results in your rankings when you've used it. But it is much effective if you use different techniques.

Sharing link building ideas makes for such an effective and powerful index that there can be a real impact on e-commerce activity.

Because of ezine articles we can achieve higher search engine rankings, Ranking of the search engine is determined by several factors, one of them is amount of inbound links you have from other sites. So ezine article is most important thing in building the backlink and getting higher rank in the search engine.

It is better if you have specific niche but it is fact that Ezine Article Directory present too much rule and regulations in this regard.

Ezine articles is beneficial for both, for link building and for getting targeted traffic to your website.